Modern marketing approach

Introduction This paper supports the statement â€Å"the product/service dichotomy in marketing theory is no longer sustainable.† The present day marketing approach is a result of the many revolutions and changes that come about in marketing as a result of increased competition.Advertising We will write a custom essay sample on Modern marketing approach specifically for you for only $16.05 $11/page Learn More Modern marketing approach emphasizes â€Å"cost leadership, differentiation and focus† (Baker and Saren, 2010) The cost leadership attribute entails the product cost advantage of the product in relation to existing products in the market. Differentiation emphasizes creation of products with unique qualities that gives it an edge over the other products in the market. Focus on the other hand implies targeting particular market niches either based on age demographics, lifestyle geographic locations or any other appropriate attributes. Pr oduct/Service Dichotomy Product manufacturers often endeavor to achieve customer fidelity by delivering to them goods that satisfy their needs. This has led to the development of the â€Å"product/service mix† as pointed out by Baker and Saren (2010) in this scenario, service as a facet of the mix has continually been growing its importance. Technology and globalization have played a pivotal role in enabling different service providers reach out to the dispersed customers. Web applications for example, powered by the internet enables service providers to serve customers at any point. The earlier marketing approaches placed emphasis on the value within the product, which were always produced and distributed to the wider market. Because the value of the product was seen to be within the product, producers did not have to convince the buyer or persuade them the buy the product. The marketing practice therefore comprised distribution of the products to the â€Å"waiting† c onsumer. The services marketing is said to have come in lime light during the 70s (Schiffman and Kanuk, 2000). The services’ marketing was uniquely packaged to center on individual services and making it different from the traditional goods marketing. There was a visible difference between manufactured goods and services in the sense that goods are tangible and can be felt whereas services are not.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Continuous market dynamics and technological advances have seen manufacturers shift from the old method of manufacturing for a speculated market to a situation where they accurately predict the customers needs and respond to them appropriately. By addressing the customers’ needs, manufacturers aim at creating customer dependency to their products and are assured of them buying. This process calls for the need to carry out a feasibility study well in advance to establish what the customer needs and then customizing the products to feed the customers’ needs (Baker and Saren, 2010) Manufacturing companies have come with different ways of customizing products to fit individual needs; this can either be through use of colours that are synonymous to a certain group or tags that can be identified with a target market. The books sector is a good example where customers have widely applied the strategy of â€Å"product personalization† by providing them with unique names (Schiffman and Kanuk, 2000). High levels of competition and technological advancements have consistently pushed manufacturers and service providers into a need to pay more attention to the customer. They have been forced to categorize customers and strive to satisfy each customer’s unique need. There is a growing â€Å"perception that goods and service are similar,† this as pointed out by Lusch and Varg (2006) is as a â€Å"re sult of co-production.† The shift towards the notion that goods and services are similar has led to studies into the need for customer integration. Researchers on the subject-customer integration have often pointed out that the process allows customers to take part in adding value to the products. Through customer integration, Lusch, and Varg (2006) argues that three levels of serving the customer; â€Å"the facilities level, transformation and utilities.† The practice also enhances decision making, value addition and resource utilization. The support structure for the three levels of service provision is usually founded on the difference between â€Å"direct and indirect service provision.† In this framework, the resources service provision level brings integration when there is an exchange between a company and the customer (Lusch and Varg 2006). The structure also helps in identifying who between the customer and the service company is responsible for the expr ess and circuitous provision of services.Advertising We will write a custom essay sample on Modern marketing approach specifically for you for only $16.05 $11/page Learn More At the decisions level, the support framework indicates that there is a relationship between the company and the customer at the point of making a decision. The value addition stage of value provision on the other hand indicates that customers and service companies collaborate in service provision. Niche Targeting Most recent marketing strategies target particular groups of people classified either according to age, gender, social status or job. Marketing attempts directing towards the youth for example are more frequent as a contemporary marketing approach. In this case, the marketing team studies the bahavor of its target market and develops a product that is customized to fit the needs of the chosen niche. This is common for example with the fashion companies, mobile phone manuf acturers and mobile service providers. Increase in the number of firms engaged in the production of similar goods or provision of similar services is responsible for the increased competition. Each organization strives to attain levels of competitive advantages over the others. Michael Porter formulated three important strategies which business organizations can use to gain competitive advantage; he points out â€Å"cost leadership, differentiation and focus† (Zeithaml, etal., 2005). As the main strategies for attaining competitive advantage. Current marketing strategies seem to have outgrown Porters’ strategies The modern marketing strategies emphasize the need for market segmentation as opposed to Porters’ three strategies alone. In the old days, price and product sophistication was used as a strategy to create market segments. Product pricing often meant that the product is affordable to a particular group of people by default and not some. Depending on the l evel of sophistication, a product would by default of preference to a particular social class. This type of strategy requires a substantial amount of promotional effort which results in a product that serves a narrow market segment rather than the mass market. The approach to niche marketing in the present day scenario requires inclusion to ensure sustainability. This means the modern approach to niche marketing is more focused to unique abilities and talents among people rather than in the different categories of people.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The unique abilities and skills may lie in the type of technology used by the organization or the unique talents among the organization’s manpower. (Palmer, 1997) points out the strategy that Apple Company has been using to make its i-products stand out of the competition as a typical example of this. The Dynamics of the Niche Market Niche markets are often very vibrant and keep on evolving with time. An organization can capture a niche and own it for time and loose it to other competitors in the field with time. Schiffman and Kanuk (2000) points out that shopping malls were niche markets for quite some time, he observes the changes that have occurred since then exposed malls to stiff competition. The same scenario is said to have happened to watch brands such as; Dual time. Changes in lifestyle, technology taste and preference among consumers contribute to the frequent shifts in the niche market. One would observe that what is considered fashionable within a given niche may not last long as other products keep on being launched into the market. Goods meant for niche marketing are often tailored to some technology and marketing procedure that fits the desired niche. The market usually begins with a boom but is filled up with competitors with time. This means that if an organization is to focus on niche marketing, then it must develop the most innovative strategies and be ready to continuously evolve and seek new niches for its products. Focus to a particular niche requires robust support in terms of resource but it does not necessarily translate into large revenue output. It is therefore not advisable for a particular firm to target niche marketing as a sole strategy for its product line. There is need to diversify into other strategies to cushion the organization from diverse effects of niche marketing incase of poor performance (Zeithaml, etal., 2005). Such an organization must also invest in developing right talents that can formulate and put into op erations appropriate strategies to achieve success. A niche in this case can not be looked at as a marketing strategy, rather it is a process resulting from an organizations’ proficiency in producing products that appeal to a particular group of people (Gilmore, 2003). Attaining sustainability in this course requires continuous innovation both in marketing skills and product development. Inclusive networking and sourcing ideas globally stands out as one of the strategies to successfully run a niche market. Niche marketing must strive to uniquely package products and invest in efficient manufacturing processes, cost effective distribution channels and adopt different marketing strategies. Technology serves as a major pillar in attaining the mentioned attributes. Technologically supported manufacturing, distribution and marketing helps in cutting down on cost and achieving high profit margins. Computer aided manufacturing and computer aided design are the key technological tool s that have helped in increasing manufacturing precision, reducing wastage and developing goods that suit the customers taste and needs. In supply chain, technological tools such as; RFID and EDI play an important role in speeding up the process and eliminating errors in the supply chain (Pasuraman and Berry, 2004). Leadership and sustainability in niche market is squarely based on the profitability of the strategy used. In order to attain leadership, there is needs a sound strategy that serves the whole market. This requires that an organization can be able to serve the market with as many products as possible at a minimum cost Pasuraman and Berry (2004) indicates that there is need to pursue â€Å"scale, scope and niche in a single business model in order to attain leadership in niche marketing.† Product/service dichotomy hampers development of marketing strategies The idea of creating a division between the approaches to service and product marketing makes it hard to devel op successful marketing strategies. Marketing of consumer and industrial services ought to be treated as one to allow the use of similar strategies in either. Often those who support the division of the product and services stress on differences in terms of the structure, marketing approach, response to environmental pressure and their markets. On the other hand, those opposed to this argument feel the dichotomy approach falls short in reality in the sense that; products and service marketing are similar. The only difference as pointed out by Rathmall (1974) could be in terms of the sizes of the companies involved. Division of marketing for products and services is often used as the platform for developing marketing theory and their application. Here, the dichotomy serves as a guide for developing distinct marketing actions tailored to particular products, enterprises and market divisions. Service marketing tends to target the final consumer as opposed to industrial product marketin g that targets buyers within the supply chain. Probably according to Rathmall (1974) this is what describes the difference between the two as far as marketing entails. Environment and company size are the main distinctions in product and service dichotomy. Environmental influences which undermine marketing efforts such as infrastructure can be a basis for differences between product and service marketing. Company size dictates the amount of resources available for investing in the marketing. Amount of resources available for marketing puts different platforms as far as marketing of products and services concerns. The Size of the Firm vs. Marketing Activities Most small firms often use contemporary marketing approaches building it both on the relational and transactional marketing theories. This brings on the same platform the marketing practice adapted by both small enterprises and the big ones. Traditionally, only the big firms used the transactional and relational marketing theori es to develop marketing strategies for their products. The size of an enterprise plays an important role in the manner in which the enterprise plans its marketing. Often, small enterprises adopt informal type of marketing plans unlike large enterprises which formulate formal marketing plans. Generally, there are several similarities between the informal and formal marketing plans adopted by small and large enterprises. There are wide similarities between in how the marketing decisions are developed and implemented. The general decision making strategies are used by both the small and large enterprises to develop marketing decisions. Another similarity is exhibited in customer relations duration anticipated by both product and service providers. They all aim at developing a sustainable customer relation, to achieve this; a lot of emphasis is placed on effective customer relations. Another similarity between small and large enterprises lies in the manner in which they develop and keep their customer contacts. Right from the first transaction with the customer, both large and small enterprises seek to keep the contacts of the customer for purposes of future communication and interaction. Enterprises often have a database of customers to act as a reference to track the customers buying behavior. Marketing as a process requires an investment to enable logistical procedures and planning. The only difference regarding investment in marketing is reflected in the budget but both the product enterprises and service enterprises must invest in marketing. It has also been noted that both small and large enterprises practice some aspects of traditional marketing. The problem of using traditional marketing approaches often has been lack of compatibility with the modern environment and customer behavior. Generally, by small enterprises adopting broad marketing strategies, they reduce the marketing distinctions between them and large enterprises. Small enterprises are continuo usly emphasizing investment of financial resources, time and effort in the development of personal relationships with the customers and raising their competitive levels in the market. Relational marketing provides an effective strategy for small firms to be as competitive as large firms. By enhancing the use of traditional marketing strategies, small firms can create a stable base from which they can strengthen their customer relations and be in a better position to compete the large firms. Planning and performance evaluation is another area that brings out more similarities between large and small enterprises’ marketing strategies. As pointed out earlier, small enterprises adopt a rather informal marketing plan, modern small business managers are increasingly coming to the realization of the need to adopt formal marketing plans to compete effectively with large firms. Another implication from marketing planning is that there is no empirical support of planning to performance in marketing. Palmer (1997) argues that whether a firm large or small adopts a formal plan, the difference might only be in the structure of the marketing approach but not necessarily in performance. Since evaluation of a marketing plan rates performance, planning may not be a strong factor as such. Firms should rate their marketing performance majorly from the customers’ response as well as their feedback. Marketing in the Service Industry Service industries, like industrial companies must constantly revolutionize their marketing strategies to put themselves in strategic positions in relation to the customers. There is in fact a higher need of growth and development in the service industry than in industrial markets. The major challenge in the service industry as pointed out by Palmer (1997) is the continuous fluctuation of overheads. The service sector became a prominent part of the economy towards the end of the twentieth century and has continued to play an important rol e in supporting economies. The sector continues to be a major source of employment, and therefore an excellent need for the services to be looked as importantly as the goods industry. Taking the service industry with the same weight as the goods industry should then be translated to the marketing approaches and strategies applied in both industries. Distinction of marketing strategies between goods and service industries would mean lead to making ineffective the traditional marketing strategies that have been existence for long. This is because the service industry as indicated earlier is a new venture in the world. Compared to goods industry which has been in existence for several years, with already established marketing strategies, it is important that the service marketing industry. Service purchase involves dealings which unlike the goods industry do not lead to material ownership. Since the emergence of the services industry, marketing of its products has been continually chan ging to take the same line as the products industry. The 4ps model of marketing has often been cited as inadequate in selling services Gronroos (1990) proposes an enrichment factor to this model in order to suit the service industry; â€Å"process and the participants should also be added to the list to make it effective as a services marketing tool. Time and speed are two other important elements of service marketing as pointed out by Palmer (1997) customers always make a repeat order for services from a provider that guarantees maximum effectiveness, efficiency and also delivers to the promise. The marketing speed is however an element that is controlled solely by the marketers. Services in which speed is important include; the food industry due to its perishable nature, transport service is another sector where speed of service delivery matters a lot. Integration of Product and Service Marketing Services do not have tangibility as opposed to goods, goods have evidence. Gronroos (1990) points out that â€Å"some pieces of evidence bundled with services can not be categorized as a true element.† However, service evidence as pointed with plays an important role in the fulfillment of the service. Customers use service evidence to appraise the performance of the service provider. Evidence in the service provision process helps minimize risks and gives the customer more confidence to purchase the service. Besides, evidence also helps to distinguish one service from another. Providing Evidence in Service Marketing Dichotomy is often used as evidence by service providers, â€Å"the quality of the product that accompanies the service they receive† (Bell, 1973) this includes the cost of equipment used to provide the service. Taking an example of a lodging or restaurant, cheap lodging or restaurant equipment implies poor service and expensive equipments on the other hand translates to classy services. This fact is used to differentiate service providers in terms of quality. Branding is also used as evidence in service provision. Borden (1965) points out that â€Å"service branding makes the product acceptable.† Once a service provider brands a service and runs a campaign to make it popular, customers develop more confidence in the service. A popular brand develops the customers’ confidence and reduces their perception of underlying financial risks in buying the service. The brand acts as evidence to what the customer can not feel or touch. Customers develop strong confidence in popular brands and buy them with same ease as a visible product. Branding consists of two stages; primary and secondary. The primary state consists of tangible evidence about the product which as earlier mentions lacks in services. Bell (1973) suggests that â€Å"the name of the service provider can be used as a primary brand.† The secondary brand then follows on the description given to the service. Companies distributing strong brands in the markets stand out of the rest because of the brand name. The environment in which the service is used can also serve as evidence for the service. Marketers can rely on this factor, to market the service as easily as they can to a product. The environment in which a product is used gives an opportunity for a marketer to create a mental picture of the service to the potential buyer. Borden (1965) indicates that a marketer out to create awareness of services provided by an amusement park can use words like â€Å"fun filled or enjoyment place† to create a mental picture about the park to the customer. The marketing message is another sort of evidence marketers in the contemporary world use to convince consumers about the service. Besides the message, customers are also given some incentives to lure them to the service. Mobile phone service providers for example promise free call time or launch a competition in which users of the service stand a chance to win some gifts. T his strategy is one of the best that marketers have focused on to convince consumers to use their services. This is described by Assael (1987) as the â€Å"power of communication† in which a market tends to glorify the service to the consumer. Along the same vein, the media has become a prominent tool with which marketers use to spread their service messages to the consumer. Service structure is another important tool for marketers, service marketers need to create structures which they can use to appeal and convince the customer why he or she should use the service. These structures could be in form of the tools that the service provider uses to deliver the service. Assael (1987) suggests that an air transport service provider can flaunt to the customer about the best airplanes in the company possession. With this structure, a marketer can make the customer imagine how good it is to use the service. By seeing the best rated airplane for example, a customer can be convinced t hat the service provided will be classy. Conclusion This paper has demonstrated that the product service dichotomy is increasingly loosing popularity in the modern business world. Although seen as a step towards the creation of market segments for products and service. Creating a distinction between products and services for the purposes of marketing is increasingly becoming a thing of the past as market researches continue pouring new approaches to integrate service and product marketing. References Assael, H., 1987. Consumer Behavior and Marketing Action. Boston: Kent Publishing Company. Baker, M. and Saren, M. 2010. Marketing Theory: a Student Text. London: Sage Publications. Bell, D., 1973. The Coming of the Post-Industrial Society. New York: Basic Books. Borden, N. H., 1965. The Concept of the Marketing mix. New York: John Wiley Sons. Gilmore, A., 2003.Services marketing and management. London: Sage Publications Gronroos, C., 1990.Services Management and Marketing. New York: L exington Lusch, R. F. and Varg, S. L., 2006. Theservice-dominant logic of marketing: dialog, debate, and directions. New York: M. E. Sharpe, Inc., Palmer, A., 1997. Principles of Service Marketing.London: McGraw Hill. Pasuraman, A. and Berry, L. 2004. Marketing Services: Competing Through Quality.New York: Simon Schuster Rathmall, J. M., 1974. Marketing in the Service Sector. Massachusetts: Winthrop Publishers, Inc Schiffman, L. and Kanuk. L. L., 2000. Consumer Behavior. New Jersey: Prentice Hall. Zeithaml, V. A. etal., 2005. Services Marketing: Integrating Customer Focus across the Firm. London: McGraw-Hill. This essay on Modern marketing approach was written and submitted by user Emmett Hewitt to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

5 Ways to Minimize Prepositional Phrases

5 Ways to Minimize Prepositional Phrases 5 Ways to Minimize Prepositional Phrases 5 Ways to Minimize Prepositional Phrases By Mark Nichol A prepositional phrase is a series of words beginning with a preposition and providing additional information in a sentence that pertains to position (hence the word preposition) or relationship; the phrase â€Å"with a preposition† is itself a prepositional phrase. Though such phrases are not inherently undesirable, they are often easily avoidable contributors to compositional clutter. This post lists and describes five strategies for eliminating prepositional phrases by omission or alteration. 1. Use Active Voice A prepositional phrase beginning with by often signals an opportunity to convert a passively constructed sentence into active voice (and render it more concise), as when â€Å"The action was seen by observers as nothing more than a delaying tactic† is revised to â€Å"Observers saw the action as nothing more than a delaying tactic.† 2. Omit Prepositions Many nouns pertaining to a characteristic or a quality are nominalizations, or buried verbs, which are valid words but should be used in moderation, if at all, because they encourage verbose and overly formal composition. The sentence â€Å"They conducted an investigation of the incident,† for example, becomes more concise when one converts the noun investigation into its verb form and alters the rest of the sentence accordingly: â€Å"They investigated the incident.† (This strategy reduces the three-word prepositional phrase by only the preposition itself, but it further simplifies- and shortens- what comes before.) 3. Omit Prepositional Phrases In the sentence â€Å"John Smith is the best runner on the team,† the prepositional phrase â€Å"on the team† may already be apparent from the context, so consider omitting it: â€Å"John Smith is the best runner.† 4. Use Adverbs in Place of Prepositional Phrases Just as conversion of a nominalization into a verb can render a prepositional phrase unnecessary, such a phrase can be eliminated by changing an adjective to an adverb and further revising the sentence accordingly: â€Å"Jane stared at him with a quizzical expression† becomes â€Å"Jane stared at him quizzically† (or even, by omitting the sentence’s other prepositional phrase, â€Å"Jane stared quizzically†). 5. Use Genitives in Place of Prepositional Phrases A genitive, or possessive, can substitute for a prepositional phrase beginning with of, as when â€Å"John sensed the annoyance of his teacher when he offered yet another glib excuse† is revised to â€Å"John sensed his teacher’s annoyance when he offered yet another glib excuse.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Addressing A Letter to Two PeopleDoes "Mr" Take a Period?Using Writing Bursts to Generate Ideas and Enthusiasm

Persuasive Paper---The E-Sport professionals players should be Essay

Persuasive Paper---The E-Sport professionals players should be accepted and acknowledged authenticly by the public - Essay Example They involve use of computers and in most cases, the use of the internet. Players in these games are referred to as the e-sport professionals. However, over the years, the game has not been recognized as an authentic occupation or career like other games like football do. This paper explores the benefits that can be drawn from e-sport, such as earning of revenues, better health and better productivity of the player that warranty the reason for it been made a career. An e-sport game is conducted in a similar way like an athletic sporting event; the players are guided by a set of rules and regulations that guide them, the actions are commentated by a sportscaster just like other games, they have an audience and they have a referee who officiates the game. However, these games only require only one commentator unlike other games. E-sports can be dated back to 1980s when gaming tournaments would be conducted in arcades. In the 1990s, the video game competitions started been held in large auditoriums. Between the years 2000 and 2013, e-sports became even more popular as a competition game. Over the years, the sport has become very popular, especially with the rise of access to the internet, as it enables players to be able to compete in the game remotely and the game can be broadcasted online. The rise of the e-sport game has also witnessed the rise of professional video game players and provided platforms where they can participate at international levels in the game for cash prizes. They are commonly sponsored by technology companies though they generate a lot of money from selling tickets and online viewing subscriptions. E-Sport generally involves numerous genres of video games. The most common real-time strategy (RTS) games include Dota, Starcraft 2 and the League of Legends. Popular first-person shooters games include Half Life and Call of Duty: Modern Warfare. Other games played in e-sports competitions

Concept of Criminal Intent Essay Example | Topics and Well Written Essays - 500 words

Concept of Criminal Intent - Essay Example ugh it cannot be denied that these two concepts are inevitably intertwined, the difference between the two lies in the fact that while a person may have sufficient motive to commit a crime, he or she may not be the one who actually intended to commit that particular crime (Koppenhaver, 2008). Hence, although motive, it being whatever reason whether personal or business-related that may induce a person to become involved in criminal activity, is a requirement for the commission of a crime, intent is the concrete intention of a person to commit a crime, like murder or robbery (Koppenhaver, 2008). What then is criminal intent? In order to answer this completely, it is important to first outline the various elements of a crime as it is a significant aspect of it. There are two main elements of a crime, the factual (actus reus) and mental (mens rea) that includes causation and proof of intention, respectively (Azuelos-Atias, 2007, p. 16). Actus Reus. Actus Reus or the factual element of a crime is the act of the commission of the crime itself and the events surrounding it, which includes the person’s behavior, the circumstances of the commission of the crime, and causation (Azuelos-Atias, 2007, p. 16). â€Å"The circumstances may exist prior to the committing of the act, simultaneously with it, and sometimes it may even come into existence after it† (Bein, 1995 cited in Azuelos-Atias, 2007, p. 16). Causation involves the establishment that the result, for instance brain damage due to grievious bodily harm, is connected to the act of the crime (Azuelos-Atias, 2007, p. 16). It is not enough to establish cause-in-fact of the damage as legal cause is something that needs to take into consideration the time period between the criminal act and the result, as well as foreign intervening acts (Azuelos-Atias, 2007, p. 17). For example, if the victim died one year and one day after the crime happened, which alleg edly caused the death of the said victim, the perpetrator is not

Short Answers Essay Example | Topics and Well Written Essays - 500 words - 1

Short Answers - Essay Example (Mulvey, 1989) The growing theory of the spectacle is old to be remarkably striking in old English, and making important classifications of the theory itself. This is attained powerfully by the changing scenerior of an inspirational moment, powerfully explored by the situationsits approach, known by its distinct approach to environmental challenges. The concept is derived from the growing list of the societal understanding of built intellectualism. The shocks that were historical identified explore remarkable moments, which are fascinating and are unique especially when important derivatives remarkably involving good moments and good political landscapes. Particular words are uniquely important and their meanings are hugely significant to the cultures that explore them. Writings as explained by various philosophers are based on changing linguistic trends, and which are meaningfully explored through generations and through periods of change. Denotative and connotative meaning provides various angle derivatives that are best known for semiotics or in other instances semiology. Semiotics is old linguistics that is defined in today’s language as the core concept within which concepts of language are established. The finger derivative in a signifier provides a lasting solution to word changes, making visual derivatives at various points. Denotative is defined by a signifier and which identify an obvious meaning of a specific sign. For example in accordance with a camouflaged statement, the obvious theory is to provide a conventionally agreeable statement that is also referred to as the first order signification. On the other hand, connotative meaning offers the socio-cultural as well as the personal associations relative to emotional, ideological levels of the given sign. The theories defining the visual culture are defined by

Symbolism of Trains in Novel Anna Karenina by Leo Tolstoy

Symbolism of Trains in Novel Anna Karenina by Leo Tolstoy   Anna Karenina, written by Leo Tolstoy, follows the accounts of Anna who begins an affair with another man, as a result of their affair falls from moral decency and eventually commits suicide by throwing herself in front of train. Tolstoy was a firm believer in punishing his female characters for falling into passions of disgracing romance and sexual desires. The theme of trains and railroads is found throughout the novel and it is very apparent that Leo Tolstoy had a distinct dislike of the railroads. Tolstoy was not a fan of the new advancement of trains in Russia and even went as far to say, The railroad is to travel as a whore is to love (Jahn 1). Anna Karenina is full of important scenes on trains and in train stations, but they also serve as a means of progressing the story line. Tolstoy felt that trains were destroying the old Russian way of life in favor of a new industrial and capitalistic Russia, while moving away from traditions and simplicity. Anna Karenina is a victim of her love affair, committing suicide by throwing herself under a train, while the theme of trains and railroads pierces the entire story. Tolstoy incorporates the symbols of railroads and trains as motifs of tragedy brought by the advancing progress of Western technology in Russian society, the destructive nature of trains, and how characters such as Levin serve as a reminder of how trains are destroying closeness to nature and old true values. The imagery of trains reappears through the entire plot, playing a significant role in the novels course of events as well as having a great impact on the atmosphere of the novel. Annas life of restlessness and travel is tied to trains, all the main meetings happening in trains or at train stations. Her little son Seryozha also takes a keen interest with trains and is seen, carrying something which served as a train (8). By having the children in the novel taking an interest in trains, it is showing how the railways and trains have already become popular even with the next generation of Russians, as well as foreshadowing how the railways will become the future means of transportation in the country. Tolstoy also makes an important addition by Annas brother Stepan mentioning to Alexei how he, would very much like to get [the] vacant post as a member of the commission [of] the United Agency for Mutual Credit Balance of the Southern Railway Lines (Tolstoy 721). Tolstoy includes this det ail due to the fact that working in the railways was a very coveted and desirable in Russia since railroads were so popular and in such high demand. For Tolstoy, trains are creations of both iron and technology which represent a brute force of sin, darkness and passions that break the human spirit and lead individuals to fall from moral decency. Anna and Vronskys romance begins and ends at the train station, the arrival of the train kills the watchman at the station and sets Annas first interaction with Vronsky is overlaid with death and foreshadows Annas eventual demise. After the, watchman, [who was] either too drunk or too bundled up had not heard the train and had been run over by the train Anna feels that this was a bad omen and is the first sign of the inevitable and tragic destiny of Anna Karenina (29). This scene is very important due to the imagery of the train itself as it pulls into the station. The train has a foreboding and dark presence when pulling into the station, as those could feel, something heavy causing the platform to tremble slowing down and shaking the platform still more and once it pulled in those could see, the coupling rod of the middle wheel slowly and rhythmically turning and straightening the vivid description of the train in this scene gives it an evil and unnatural aura it as it pulls into the station (60).   Tolstoys incorporation of describing the imagery of the train as an almost evil and foreboding presence sets the tone for the eventual death and demise of Anna, her path to her own death left the station as soon as she began her affair with Vronsky. Anna and Vronskys fateful affair began and ended at the train station. For instance when Vronsky sees Anna off to St. Petersburg on the train, he admits his love for Anna at the station, confessing to her how, Not one of your words, not one of your movements will I ever forget I cannot. The very spark of their relationship is tied to this scene as Anna [clutched] at the cold door post and entered the [entrance] of the [train] carriage at the moment she felt the, magical, strained condition that had tormented her had not only renewed itself, but grew stronger (103). This scene at the train station is one of the most crucial aspects of the novel as this almost magical explanation of Anna falling for Vronsky is symbolic of Anna succumbing to the dark passion of adultery and the beginning of her fall from decency and morality.   In the end of the novel just seconds before Anna dies under the wheels of the train, something huge and implacable pushed at her head and dragged her ov er it is almost as if she was crushed by the force of her own sins (768). Their fateful relationship can be compared to that of a train leaving the station, it begins slowly, but once it gains momentum it quickly escalates to a speed that is out of both Anna and Vronskys control. Tolstoy, is able to express his dissatisfaction with railroads and trains through the characters and words of Oblonsky and Levin, as a way to demonstrate how Russia is slowly moving away from tradition and old values and moving more towards an industrial and capitalistic society. Levin is seen many times throughout the novel showing a distaste for the railroads and blames criticizes them for the disastrous condition of agriculture in Russia which was disrupting the traditional the use of agriculture throughout Russia (483). Levin also criticizes the railroads when he was, writing a new chapter on the reasons for the unprofitable state of agriculture in Russia due to the incorrect use incorrect use of land through the railways and instead of contributing to agriculture the railways had outstripped agriculture and halted it (483-484). Tolstoy blamed Europe in spoiling Russia with a strive for modern technology and disrupting the normal way of life. Tolstoy also uses characters such as Lafitte as an example of how greed and   other dishonest merchants without whom there would have been no railways, he feels that trains and merchants are destroying the old Russian way of life in favor of a new industrial and capitalistic Russia (506). Tolstoy describes those who work in the railroads as those with little to no morals and are extremely greedy, furthering his dislike of the railroads. The analysis of train and motifs in Anna Karenina requires mentioning the opposite symbols of wood and nature. Tolstoy uses the power of nature as an opposite to images of the new coming era of progress, the warmth of wood opposes the coldness of iron. The generosity of poor peasants who share their bread and vodka with Veslosvky and how [they] absolutely refused to take money which contrasts the greediness of the merchants (568), peasants use wooden carts instead of iron trains which shows their closeness to nature and simplicity. Tolstoy believed that living in big cities corrupts the soul, and that is why Kitty and Levin are such an exemplary couple of this when they finally move into a country estate and are near the peasants, because they embody the ideal of a good family and thus must be close to the ground. Tolstoy describes in the novel the peasants methods of agriculture and the burden of their labour unites them. Tolstoy praises hard work and values the work of a peasant o r a learned profession much more than the activities of capitalists (588). They are bound to earth and oppose progress with railways and trains, that tear the ties with the land and cross it painlessly, the peasants represent closeness to nature and fidelity to traditions. The well-known novel of Leo Tolstoys Anna Karenina raises numerous moral questions and vividly represents authors opinions concerning, moral purity, decency and traditions. The images and themes of trains and railways are ones of the most significance in the entire novel, they start the story of Anna Karenina and finish it. However, the trains are what begins the ill-fated affair of both Anna and Vrosnky and cause Annas fall from moral decency and grace.   Through the character of Levin, Tolstoy is able to convey his beliefs that the railway are to blame for the disruption and ruin of Russian agriculture. Throughout the novel trains are seen as foreboding and unnatural and are seen as unstoppable in converting the country to a new means of transportation. Railways and trains are the symbols of progress, which according to Tolstoy is evil, he opposes the artificial coldness of iron to warmth of nature. Tolstoy believes that decency and goodness appear only in following traditio ns, hard labour, upholding moral decency proximity to ground and nature. Works Cited Jahn, Gary R. The Image of the Railroad in Anna Karenina. The Slavic and East European Journal, vol. 25, no. 2, 1981, pp. 1-10., www.jstor.org/stable/307952. Tolstoy, Leo, and Translated by Richard Pevear and Larissa Volokhonsky. Anna Karenina. NY: Penguin, 2004. Print.

Interpreting the Actions of Nicholas DeGenova: :: Essays Papers

Interpreting the Actions of Nicholas DeGenova: While speaking at an anti-war teach in, Columbia Professor, Nicholas DeGenova called for a â€Å"million Mogadishus† and an American loss in Iraq, which has led to a controversy over his future employment at the university. Although some may consider this hate speech, there is a thin line between that and infringing upon a professor’s freedom of speech. As students at Syracuse University, we realize that this could have potentially occurred at our school, but still do not advocate firing Nicholas DeGenova. According to the Faculty Handbook of Columbia University and the guidelines of the American Association of University Professors (AAUP), DeGenova is protected by his rights as a citizen and as a professor to free speech even if it does go against popular opinion. However, the statements made were no doubt offensive especially in a time of war, which is why we feel that DeGenova should be reprimanded, but definitely not fired. First and foremost, as a citizen, Nicholas DeGenova, is protected under the First Amendment of U.S. Constitution. This provides that â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances†(â€Å"Amendment I†). Furthermore, DeGenova definitely had the right to assemble and speak out in the anti-war teach-in although it angered many. In addition, under the Columbia University Handbook and the guidelines of the AAUP, as a professor he â€Å"may not be penalized by the University for expressions of opinion or associations in their private or civic capacity; but they should bear in mind the special obligations arising from their position in the academic community†(â€Å"Academic Freedom†). The AAUP and Columbia University only outline punishment for when â€Å"immediate harm to the faculty member or others is threatened by the faculty member’s continuance†(â€Å"Procedural Recommendations†). Since none of these codes that DeGenova must follow call for firing in this type of situation, his employment at Columbia University cannot be terminated on these grounds. While DeGenova abided by the laws that govern him as a professor and as a citizen, we still feel that he should be reprimanded.

Franklin D. Roosevelt: Creative Leadership in a Lifetime of Public Service

Franklin D. Roosevelt: Creative Leadership in a Lifetime of Public Service Leading the United States of America through an economic crisis and a world war, Franklin Delano Roosevelt demonstrated the traits of a creative leader not only in his policy-making, but also in the way he carried his image. From State Senator of New York to 32nd President of the United States, Roosevelt epitomised resourcefulness in his steady ascent of the political ladder, culminating with taking charge of the country during one of the toughest times it had ever experienced.Over the course of his leadership, Roosevelt certainly gained – if not already possessed – the domain knowledge required to generate creativity in his field of politics. In fact, he was primed for a career in public service even since his early education Roosevelt first entered the face of American politics in the State Election of 1910, running for the New York State Senate. In his second term, he served as chairman of the Agriculture Committee, passing effective farm and labour bills.This success was to some extent a precursor of his New Deal policies (to be discussed in greater detail later), which despite imperfections were reflective of creative leadership in the aspect of Dr Ronald Heifetz’s â€Å"adaptive work†. Following this, in 1913, Roosevelt was appointed Assistant Secretary of the Navy – a role from which he gained experience that would prove relevant in his later years as Commander-in-Chief during World War II. Although traditionally the prerogative of the Secretary rather than the Assistant Secretary, he worked on the general development of U.S. naval policy, and his advocacy for a â€Å"big navy† earned him support from Navy personnel. As State Senator, Roosevelt openly opposed the Tammany Hall political machine; as Assistant Secretary of the Navy, he opposed Frederick Taylor’s â€Å"stopwatch† system towards industrial efficiency. In both posi tions, his stand inevitably favoured certain stakeholders and incensed others. Although this meant losing support from some people, it represented creating the â€Å"disequilibrium† that Heifetz describes as necessary for mobilising adaptive work.Roosevelt was hence able to effectively â€Å"orchestrate conflict and create disorder† in order to achieve greater overall progress. Roosevelt was a leader who avoided letting his personal life affect his political career. In the summer of 1921, he contracted poliomyelitis, which resulted in permanent paralysis from the waist down. However, Roosevelt was adamant about preserving his image of health to the people, which he believed was necessary to run for public office again.He made sure that the press presented him in a manner which did not highlight his disability, and refrained from being seen in his wheelchair in public. In doing this, he protected his status as a leader in the eyes of the people, rather than allowing his illness to undermine his ability to serve in public office. Roosevelt went further to establish the March of Dimes, a non-profit organisation seeking to combat polio. He was hence able to turn an adversity on its head and generate even greater public support from it instead.In the 1920s, Roosevelt mended fences with the Democratic Party, and moderated his stance against the Tammany Hall machine. He went on to be elected as Governor of New York in 1928, and re-elected for a second term in 1930. While in that position, he instated several social programmes such as the New York State Emergency Relief Commission. In line with the importance of working with partners that Heifetz emphasises in his book, Leadership Without Easy Answers, Roosevelt worked closely with Frances Perkins and Harry Hopkins, particularly in the aspect of solving America’s economic problems during the period.Roosevelt also made the key statement that â€Å"progressive government by its very terms, must be a living and growing thing†, presenting governance as a conceptual space that could be explored and transformed, and once again relating to Heifetz’s â€Å"adaptive challenge†. When Roosevelt was elected President in 1932, the United States was struggling under the Great Depression, which began even while he was Governor and involved a stock market crash and soaring unemployment. It was on this backdrop that Roosevelt introduced the New Deal, a series of economic programmes to tackle the problems during this difficult period.Within his â€Å"First 100 Days†, he passed various programmes through Congress, setting up the Civilian Conservation Corps, the Tennessee Valley Authority, and the Emergency Banking Act among many others. Roosevelt made his mark on the history of American politics in this record number of bills passed during the initial months of his Presidency; since then, U. S. Presidents have been judged by what they achieve in their first hundred days. Roosevelt entered the Presidency with immense political capital due to the urgency of the economy’s state, and effectively capitalised on this to implement creative policies.In the â€Å"Second New Deal† (1935-1936), he went on to propose bolder and even more initiatives, such as the Works Progress Administration and the Social Security Act. The latter, in fact, set the foundation for the framework of the U. S. welfare system which exists till today. Roosevelt was willing to take risks; he implemented policies which involved significant government intervention at the expense of a budget deficit, even though he knew this would be unpopular. He was aware that leadership was not merely about appeasing the people, but required tough measures in response to the situation at times.Although his New Deal policies met criticism as being a haphazard collection of schemes, Roosevelt himself insisted that they were â€Å"the orderly component parts of a connected and logica l whole†. Either way, we must recognise that the economic climate at that time was extremely volatile, and in reacting spontaneously to unfolding events rather than strictly adhering to a set plan, Roosevelt was doing exactly what Heifetz describes of creative leaders – bringing adaptive work to the people, and mobilising it towards solutions. Roosevelt also found a novel way of addressing the people through a series of radio talks called â€Å"fireside chats†.Through these, he introduced and explained the policies to the people as they were being implemented. He knew that transparency was important, and even as he passed acts which allowed greater state intervention in the country’s social and economic affairs, he made clear to the people what he was intending to achieve with these initiatives. His policies were met with mixed reviews, but ultimately, most agree that this era was an important milestone in the progress of the U. S. political and economic s ystems. In 1940, Roosevelt became the first President to run for a third term, going against the unwritten rule of a two-term tradition.By this time, World War II had broken out. Roosevelt, as President, gave covert support to Britain and France in the form of arms provision despite officially stating neutrality. Eventually, while still remaining detached from actual military participation, he passed the Lend-Lease Act, essentially providing supplies to the other Allied nations at war. This was an innovative measure on Roosevelt’s part to support the Allied Powers against the Axis Powers without putting his own country in direct harm. Unfortunately, such a position can only remain temporarily, as the U. S. was clearly demonstrating its alliance.Unsurprisingly, the Japanese attacked Pearl Harbour on December 7, 1941, drawing the U. S. inescapably into the war. Not having fully recovered from its economic woes, being forced into combat was a heavy blow to the U. S.. Even in the throes of war, however, Roosevelt was successful in â€Å"externalising the conflict†, focusing on the Axis Powers as the enemy and keeping himself out of a position of blame. The situation also drove Roosevelt to establish the United Nations – originally the 26 countries opposing the Tripartite Pact represented by the â€Å"Declaration by United Nations†.Although not entirely a case of historical creativity, the coalition of governments across this large a number of nations was certainly a visionary initiative by Roosevelt. The UN has since grown into one of the most prominent international organisations. Roosevelt was definitely a man who saw purpose in his public service. Just before his death in 1945, he entered an unprecedented fourth term as President. His commitment was reflected in his continuous political presence and effort to evoke positive change in systems, even in times when support for him was low.Roosevelt incorporated wit when he was addressing the people, and maintained his dignity till the very end. Although it is impossible for all of his policies to have succeeded, especially considering the sheer multitude of new programmes and magnitude of fundamental change instigated during his time, Roosevelt did display fluency and flexibility – in that he generated a large number policies in a wide range of categories – as well as originality and the capacity for elaboration in his intricate plans. As one of the most influential figures in American history, Franklin D.Roosevelt definitely embodied the essence of a creative leader. ——————————————– [ 1 ]. â€Å"Groton School. † Theodore Roosevelt Center. Web. 27 Sept 2012. . [ 2 ]. Burns, James MacGregor. Roosevelt. Vol 1. New York: Easton Press, 1956. Print. [ 3 ]. â€Å"American President: Franklin Delano Roosevelt: Life Before the Presidency. † M iller Center. Web. 27 Sept 2012. . [ 4 ]. LaCerra, Charles. Franklin Delano Roosevelt and Tammany Hall of New York. Lanham, MD: University of America, 1997. Print. [ 5 ]. Heifetz, Ronald. Leadership Without Easy Answers.Cambridge, Mass: Belknap Press of Harvard University Press, 1994. [ 6 ]. Chen, Deborah. â€Å"The Embodiment of an Illness: Franklin Roosevelt's Public Representation of Polio. † Deliberations. (2001) Web. 26 Sep 2012. . [ 7 ]. Rose, David. â€Å"A History of the March of Dimes. † March of Dimes. 26 Aug. 2010. Web. 27 Sept 2012. . [ 8 ]. Pederson , William. A Companion to Franklin D. Roosevelt. Wiley-Blackwell, 2011. Web. [ 9 ]. Theinl, Kevin. America’s Great Depression and Franklin D. Roosevelt’s attempt to reorganize the market with his New Deal. GRIN Verlag, 2011.Web. [ 10 ]. Boden, Margaret A. â€Å"What Is Creativity. † Dimensions of Creativity. Cambridge, MA: MIT, 1996. Print. [ 11 ]. â€Å"The First Hundred Days. † US Government Info. Web. 27 Sept 2012. . [ 12 ]. â€Å"The New Deal. † 123HelpMe. com. 27 Sep 2012. . [ 13 ]. Burns, James MacGregor. Roosevelt. Vol 1. New York: Easton Press, 1956. Print. [ 14 ]. Heifetz, Ronald. Leadership Without Easy Answers. Cambridge, Mass: Belknap Press of Harvard University Press, 1994. [ 15 ]. Boden, Margaret A. â€Å"What Is Creativity. † Dimensions of Creativity. Cambridge, MA: MIT, 1996. Print.

Violent Non

Violent Non Admittedly, the major reason for the development of violent non-state agents (VNSA) is weakening of state power (Singer 2001-2002). These agents can operate on territories which are not controlled by a state. Therefore, the term â€Å"non-state† can become inappropriate since VNSA operate on areas where state is not represented by any force.Advertising We will write a custom essay sample on Violent Non-State Actors specifically for you for only $16.05 $11/page Learn More However, nowadays many states (and the United States is among them) have to face the necessity to resist VNSAs. The development of technology and globalization contributed greatly to the spread of VNSAs. There are many types of such agents, and some of them have gained considerable power nowadays. Williams points out several major types of VNSAs which can be dangerous for the state power. Thus, the first type of VNSAs to be considered is warlords, charismatic leaders who usually have military background, and who oppose some policies of a state (Williams 2008, 9-15). Another type of VNSA is militia, a military formation which operates in a state where state power is weak. Another type of VNSA singled out by Williams is paramilitary force. These forces usually originate from state military formations or even established by the government. In this way, some states try to acquire cheaper military force. It is necessary to note that the existence of this type of VNSA also raises a question about the appropriateness of the term â€Å"non-state† since the state forms the violent agent, apart from (or even instead) of conventional state military force. Another type of VNSA is insurgencies, military formations which try to overthrow the government. Terrorist organizations are now the VNSAs which attract much attention at present. These agents are usually a threat for countries where state power is properly established, e.g. the USA. Finally, one more type of VNSAs , which are dangerous for a weaken state, are criminal organizations and youth gangs. Of course, these VNSAs jeopardized order in any country (on every level), but if the state power is well established such agents are usually neutralized.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More As has been mentioned earlier globalization, technology development and media are playing crucial role in VNSAs empowering. Thus, Kramer et al. claim that the development of electronics and information systems has put the problem of VNSAs on global scale (Kramer et al. 2009, 4). At present such agents can easily interact with other agents: buy and sell armament, join military groups in different countries, provide technological, financial and other help to each other in order to reach certain aims (Singer 2001-2002). Basically, VNSAs have entered global market place which enables them to compete more succes sfully with state power. As far as empowerment of VNSAs, especially when it deals with terroristic groups, it is necessary to emphasize that media â€Å"play an integral part† in the process (Zanini and Edwards 2001, 42). For instance, terroristic acts are aimed at attracting attention and news media help them to achieve their goals in quite an easy way. In fact, the power of media is already acknowledged by VNSAs and many such groups have their own radio stations and television. Thus, nowadays the struggle between states and VNSAs has shifted on another level. First, governments invest into the development of technology and information system to defeat VNSAs. This enables states to prevent violent acts, rather than try to overcome their aftermaths. Admittedly, preventive tactics is very successful, though not all acts can be prevented nowadays (Jenkins 2010, 13). However, the development of technology and enactment of new more effective legislation can become a good backgrou nd for successful struggle against VNSAs. Reference List Jenkins, Brian Michael. 2010. Would-Be Warriors: Incidents of Jihadist Terrorist Radicalization in the United States since September 11, 2001. Santa Monica: RAND Corporation.Advertising We will write a custom essay sample on Violent Non-State Actors specifically for you for only $16.05 $11/page Learn More Kramer, Franklin D., Stuart H. Starr, and Larry K. Wentz, Eds. 2009. Cyberpower and National Security. Washington, DC: National Defense University Press. Singer, Peter W. 2001-2002. â€Å"Corporate Warriors: The Rise and Ramifications of the Privatized Military Industry†. Brookings.  https://www.brookings.edu/articles/corporate-warriors-the-rise-and-ramifications-of-the-privatized-military-industry/ . Williams, Phil. 2008. Violent Non-State Actors and National and International Security. International Relations and Security Network (ISN). Zurich: Swiss Federal Institute of Technology. Zanini , Michelle, and Sean J.A. Edwards. 2001. â€Å"The Networking of Terror in the Information Age.† In Networks and Netwars: The Future of Terror, Crime and Militancy, ed. Jon Arquilla and David Ronfeldt, 29-60. Santa Monica: RAND Corporation.

The Plan for the Filipino Peop essays

The Plan for the Filipino Peop essays A. Definition of parliamentary government B. History of the parliamentary system C. Present day problem of the Philippines II. Efficiency of the parliamentary system III. Systematic way of running the government IV. Corruption will be seen and be secured A. No branch of government will get to much power B. Prime Minister can be dismissed easily when confidence is negotiable V. Weaknesses of the parliamentary system B. Legislature cannot talk back VI. Parliamentary is better than presidential system Some Filipinos believe that the Philippines is better off with a parliamentary government over a presidential one. According to a san diego examiner reporter more and more Filipinos believe that the current system cannot solve the problems like mass poverty, unemployment, corruption, violence, criminality, and rebellion without consistent basic education, health, and social services (www.sandiegoexaminer.net/news/anmviewer.htm 2003, par. 11). With the threat of great legal powers, physical force, and the possibility of tyranny, we use the presidential system because we adopted it 70 years ago under the American colonial rule the reporter stresses upon (www.sandiegoexaminer.net/news/anmviewer 2003, par.4). According to my research there are a lot more parliamentary democracies than presidential democracies in the world today (Ranney, n.d, p.228). The parliamentary system is much more favored by most countries because it simply works better. The comparison is that although the Presidential form of government gives more rights to the people and exudes freedom, the Parliamentary system is more efficient in laws and regulations, has a systematic way of running the government, and the problem with corruption will be greatly lessened. The parliamentary government can improve the Philippines by far because it is more efficient. Even our madam President Gloria Macapagal-Arroyo said that the nation will be better...

Acid base balance Essay Example | Topics and Well Written Essays - 1000 words

Acid base balance - Essay Example This is so because the physical diagnosis of the patient showed that the man had a systematic blood pressure of 85 mm Hg/50 mm Hg. His heart rate was 175 beats per minute, his respiration was at the rate of 32 breaths per minute, and his temperature was 37.3 degrees Celcius. The arterial blood diagnosis revealed a pH of 7.23, pCO2 of 69mm Hg, O2 saturation of 88%, and the HCO3 2.2 meq per litre. The patient’s pH was 7.23. This was a clear indication that the patient was suffering from an acid-base disorder. The patient was extremely acidemic, and the acidemia appeared to be secondary towards the metabolic acidosis with a base mean observed to be excess more than 7mEq/I. This was linked to the problems with the compensation in the respiration that was insufficient to maintain the normal limits of the pH (Stewart, 2003). This is evidenced from the fact that his breathing was heavy; he had a weak and rapid pulse. The partial pressure of carbon dioxide was 31mm Hg in comparison to the normal range that is 40 mm Hg. The oxygen’s partial pressure was 69 mm Hg in comparison to the normal range, which is 90 to 100 mm Hg (Wilkes, 2008). Compensation is the regulation of acid-base imbalances in the body (Story, 2001). Different agents do exist to reversibly bind the ions of hydrogen and impede the pH change. The extracellular buffer involves agents such as ammonia and bicarbonate. The phosphate and proteins play the role of intracellular buffers. The patient’s body began compensating the disturbances in the acid base. This was done when the patient’s pressure started to be laboured and his blood testing showed increased elevation of creatine phosphokinase amounts of cardiac muscles. This showed a bicarbonate system of buffering which is normally the key since carbon dioxide was shifted by carbonic acid to the ions of hydrogen and biocarbonate. More often than not, acid base imbalances, which may overcome the system of buffer, could be compensa ted for a short time through altering the ventilation rate. This will change the carbon dioxide concentration within the blood, hence altering the body’s pH. If the body begins to compensate the disturbance in the acid base status, the blood pH will normalize. In this case, the blood pH will move towards the normal range. There are different types of acid base disturbances. The first disturbance is the mixed disorder. The existence of one derangement leads to a simple acid base disorder. It may involve alkosis and acidosis happening at the same time, hence counteracting partially with each other, or there can exist at least two conditions that may affect pH of the body. For instance, mixed acidosis involves a combination of the metabolic acidosis together with the respiratory acidosis. There is no specific arrangement as any of the arrangements is possible, except respiratory acidosis and alkalosis respiration as a person will not breathe too slowly or rather slow for the sam e time (Knaus, 2005). Other types of acid base imbalances that could lead to the increase in pH include carbon dioxide retention, non-volatile acid production from the protein metabolism and different molecules of organic, biocarbonate loss in the urine, acid and acid precursor’s intake (Figge, 2002). Those sources that may lead to the reduction of pH include hydrogen ion use in the metabolism of various organic anions and acid loss in the urine or through vomiting. Human errors are responsible for the false and incorrect results though implications of such errors are somewhat minor, non-existent, and sometimes merely lead to some inconveniences. In the context of health care, this might not necessarily be the case, given that there are increased chances of such

HREEOC (Case Study) Essay Example | Topics and Well Written Essays - 750 words

HREEOC (Case Study) - Essay Example The last held position was supervising teller. As the company requires teller, here the past experience of her can be neglected as it was not completely comprises of supervising tellers. Jake worked for part time in a fast food centre and completed his accountancy certification. This proves his dedication to his study and the nature of the work he prefers. As he was proved enthusiastic in the pre employment testing it is advisable to hire Jake instead of Mary. The employment law or case law does not hold for this type of cases and these types of rejections does not fall under EEOC practices. Pre-hire testing is considered as an effective risk management tool that has been proven to significantly improve productivity. Despite the widespread use of pre-employment testing, anxiety continues to surround the use of these tests due to legal issues, which are largely complicated and difficult to understand. Care should be taken in avoiding the adverse impact. Under Title VII of the Civil Rights Act of 1964, it is "unlawful for an employer to refuse to hire any individual, or otherwise discriminate against any individual with respect to his . . . employment, because of race, color, religion, sex, or national origin." With regards to pre-employment testing, Section 703(h) of the Act provides that "notwithstanding any other provision of this subchapter, it shall not be an unlawful practice for an employer . . . to give and to act upon the results of any professionally developed ability test provided that such test . . . is not designed, intended or used to discriminate because of race, color, religion, sex or national origin." Obviously, Title VII does not prohibit employers from the use of intelligence, skills or integrity tests in the workplace. There has not been a single case that found an employer's use of personality testing in the workplace resulted in the adverse impact of protected groups. As this case of Mary and Jake comes under the test of integrity and not under other cases, it cannot be considered under any of the criteria mentioned under the law which covers personality testing and brings legal tangles to employers. The employer can be free to select Jake avoiding the presence of se ntence stained Mary. 3. What would be the implications of either decision The consequences that are supposed to arise can be categorized into two types after the recruitment. 1. The sequences those are due to the work culture of the person recruited. 2. Possible legal tangles due to suing of the company by the rejected candidate, when he/she feels that he/she was rejected in unjustifiable manner. In the first case of consequences it is easy to suspect or predict that if Mary was recruited the embezzlement may take place even in this organization. As it is a bank and the misappropriation that takes place will leave a stain on its reputation. One cannot stand guarantee for a sentenced and bankrupted personality, that too when he/she was sentenced for willfully committed cheating or fraud. The same fraudulent practices cannot be ruled out if Mary was recruited. In the case of Jake as he was a fresher the company may think about his experience. But the specialization in accountancy makes him different from Jake and gives him an advantage